Freemium Model for Product-led Growth

Project information

  • Category: CAE Freemium model of product
  • Client: CAE
  • Project Period: Aug-Nov, 2023
  • Project Tech Stack: AWS, Elastic search, Javascript, MongoDB, Python, Flask

Freemium Model Support

Architected and implemented freemium model for CAE for product led growth to show value proposition to customer with less resource consumption.

Project Overview: This project centered on the development and architectural optimization of a freemium product for CloudaEye, aimed at minimizing resource consumption while delivering an enticing value proposition to attract new customers. The primary objective was to enable CloudaEye to onboard new users efficiently, fostering a product-led growth strategy that enhances the company's market presence.

Project Objectives:

  1. Freemium Product Development: Create a freemium product offering within CloudaEye's portfolio, providing users with a valuable experience without overloading system resources.

  2. Resource Optimization: Architect the product for resource efficiency, ensuring that it consumes minimal resources, thus minimizing operational costs.

  3. Onboarding Efficiency: Develop strategies to facilitate the swift onboarding of new customers, allowing them to experience the product's value proposition seamlessly.

  4. Product-Led Growth: Contribute to CloudaEye's product-led growth strategy by delivering a compelling freemium product that attracts and retains users.

Technologies Used:

  • Cloud Infrastructure: Leveraged cloud-based resources for scalability and cost-effectiveness.
  • Microservices Architecture: Employed a microservices-based approach for modular development and resource optimization.
  • Resource Monitoring: Utilized monitoring tools for real-time resource tracking and optimization.
  • User Experience (UX) Design: Ensured an intuitive user interface for a seamless onboarding experience.

Project Scope:

The project encompassed the following key components:

  1. Freemium Product Development:

    • Creation of a freemium product tier that provides users with essential features, enticing them to explore premium offerings.
    • Integration of user-friendly interfaces to enhance user engagement.
  2. Resource Optimization:

    • Architectural optimization of the product to consume minimal cloud resources, reducing operational costs.
    • Implementation of resource monitoring mechanisms for continuous optimization.
  3. Onboarding Efficiency:

    • Design and implementation of streamlined onboarding processes to enable new customers to quickly access and benefit from the product.
    • Integration of product tutorials and user support features.
  4. Product-Led Growth Strategy:

    • Alignment of the freemium product development with CloudaEye's product-led growth strategy, ensuring a seamless transition from free to paid tiers.

Project Results:

The successful execution of this project yielded the following outcomes:

  • Introduction of a compelling freemium product that offers significant value to users while conserving resources.
  • Architectural optimization of the product, leading to reduced operational costs and resource consumption.
  • Implementation of efficient onboarding processes, enhancing the overall user experience.
  • Contribution to CloudaEye's product-led growth strategy by attracting and retaining new customers through the freemium offering.


The development of the CloudaEye Freemium Product and its architectural optimization not only aligns with the company's product-led growth strategy but also positions CloudaEye to efficiently onboard and engage new customers. This project underscores the organization's commitment to providing value-driven solutions while maintaining cost-effective resource utilization, ultimately contributing to CloudaEye's growth and market presence.